ABOUT US
For more than two and half decades, under the visionary leadership of Mr. Narendra Kubavat, Sarang Group has been a trusted name in the construction industry. The Group is extensively recognized for its strong foothold in the distribution of construction chemicals, representing globally trusted brands and delivering innovative, high-performance products across India.
Over the years, Sarang Group has diversified its operations to support clients with a specialized application division, managed by a team of expert professionals. This vertical complements the distribution business by providing end-to-end technical services in waterproofing, industrial and decorative flooring, and structural strengthening—ensuring that customers not only receive world-class products but also reliable solutions on the ground.
Backed by a robust network, a growing base of business associates, and a dedicated workforce, Sarang Group continues to blend distribution leadership with application expertise. Guided by Mr. Kubavat’s vision, the Group remains committed to integrity, innovation, and excellence in every aspect of its operations.
Group journey at a Glance
Distribution
Product
PLACEMENT
We specialize in strategic product placement, enabling brand visibility to the right audiences and fulfilling customer expectations.
Strong
BACK OFFICE
With a dedicated back-office team, we ensure smooth coordination, timely execution, and reliability across our distribution network.
Faster
DELIVERIES
We specialize in strategic product placement, enabling brand visibility to the right audiences and fulfilling customer expectations.
Business associates
At Sarang Group, our strength lies in our long-standing association with manufacturers of high-quality construction products, which form the backbone of our distribution business. By partnering with globally trusted brands, we ensure that our product portfolio remains diverse, reliable, and aligned with the evolving needs of the construction industry. Complementing this foundation is our extensive network of sub-distributors and dealers, who act as vital links in reaching every corner of the market with efficiency and consistency.
Together, this ecosystem works to enhance the work experience of applicators and contractors, providing them not only with easy access to premium products but also with technical support and trusted services. By empowering these key stakeholders, we create a ripple effect of efficiency and quality that extends to the end users. Ultimately, our goal is to provide comprehensive, durable, and effective solutions that address customer needs with precision, reliability, and long-term value.
Application
Business
Sarang Group’s application division specializes in delivering technically sound, performance-driven solutions across waterproofing, structural strengthening, protective coatings, and industrial flooring works. Our approach is rooted in understanding the site conditions, material compatibility, and long-term performance requirements, ensuring every solution is engineered—not just applied. We follow systematic methodology, approved method statements, and strict quality control practices at each stage, ensuring durability and reliability that stands the test of time. Our experience spans residential, commercial, industrial, and infrastructure projects, making us a trusted partner for developers, consultants, and contractors.
Our execution strength lies in our trained and continuously upskilled workforce, experienced site supervisors, and strong coordination with consultants and project stakeholders. Regular technical training sessions, on-site toolbox talks, and adherence to safety standards ensure consistent workmanship. Every project is monitored under defined inspection and documentation protocols and is delivered with accountability, transparency, and responsible after-service support—reinforcing our commitment to long-term, value-based performance.
Operational Strength
Sarang Group’s operational capability is built on a well-structured synergy between our qualified field teams and an equally strong back-office support system. Our field personnel are carefully selected, trained, and technically educated to handle diverse site conditions, material compatibility decisions, and complex application requirements. Their expertise ensures precision, safety, and consistency in execution across all project scales.
Supporting them, our back-office team manages documentation, operations coordination, logistics planning, billing, accounts, and client communication, ensuring smooth workflow and reliable project control. Additionally, we have developed our own digital application designed specifically to support the contractor and applicator community—enabling better coordination, service accessibility, and resource planning. This system is backed by a robust ERP platform that streamlines processes and enables quick response to requirements.
Together, this integrated operational framework enables Sarang Group to deliver projects efficiently, transparently, and with sustained performance quality.
Training & Knowledge
Culture
In our business, knowledge forms the core of our market presence. Our technically aware sales team focuses on delivering solution-oriented guidance rather than just product promotion. Regular product workshops, industry updates, and joint sessions with principal companies ensure the team remains aligned with the latest innovations and performance standards. This allows them to communicate value clearly and support clients, dealers, and project teams confidently.
We reinforce this culture through review discussions, field feedback learning, and practical demonstrations. Our back-office and support teams are trained in documentation, logistics management, and ERP-driven processes for accuracy and timely response. By developing both technical understanding and operational precision, Sarang Group ensures every interaction — from inquiry to final delivery — reflects professionalism, clarity, and dependable service.
Conclusion
Sarang Group’s journey has been shaped by discipline, consistency, and a clear understanding of how real value is created in the market. We believe that growth is meaningful only when it is supported by strong fundamentals — knowledge-driven teams, reliable operational systems, and relationships built on trust. Over the years, we have expanded our presence, strengthened our product and service portfolio, and developed a culture where performance, learning, and responsibility go hand in hand.
Our approach remains rooted in connecting real on-ground requirements with practical and technically sound solutions. Whether it is through our distribution network, application capabilities, or strategic partnerships, we aim to deliver outcomes that are dependable, scalable, and aligned with the long-term interests of our clients and associates. We continue to refine our capabilities, invest in people, and adopt systems that support efficiency and responsiveness.
As we move forward, our focus is not just on expanding our reach, but on deepening our impact — creating a business environment where every stakeholder grows with us, and where progress is measured not only in numbers, but in the strength of relationships, the quality of execution, and the trust we continue to build.
Contact us
For business inquiries, partnership opportunities, or service support, our team is always ready to assist.
Reach out to us through the given details.